Marketing Specialist - Elematic precast technology

About the job:

In this role, you will help execute and scale marketing initiatives across various channels and markets, generate demand, build brand awareness, and drive customer engagement. Global Marketing Specialist will collaborate closely with cross-functional teams, including projects, services, and customer service and support, as well as local marketers, to ensure cohesive and effective marketing strategies to delight customers.

Key responsibilities:

Support the development and own the execution of B2B-marketing initiatives (digital, email, social media, events, etc.).
Analyze marketing and sales performance and generate reports to guide data-driven decisions; oversee customer data and marketing dashboards.
Actively collect market research to identify trends, customer insights, and competitor strategies.
Coordinate events and ensure we make a significant impact with the events we organize or participate in.
Create and optimize content for websites, emails, social media, and other marketing channels; video capabilities are considered an advantage.
Work with social media accounts and contribute to growth and engagement strategies.
Work with marketing automation tool; familiarity with the Salesforce environment is preferred.
Support SEO, SEM, and GEO initiatives to drive website traffic and conversions.
Coordinate with external vendors, agencies, or freelancers as needed.
Monitor and maintain brand consistency across all marketing initiatives.

Requirements:

Bachelor’s degree in marketing, communications, business, or a related field.
2+ years of experience in a marketing role (digital marketing experience preferred).
Proficiency in marketing tools and platforms such as Google Analytics, Salesforce, or similar, Adobe-tools seen as an advantage
Strong understanding of current digital marketing concepts, channels, and best practices, with an eagerness to test new possibilities and implement AI tools.
Excellent verbal and written communication skills in English and Finnish; proficiency in German and other languages is considered an advantage.
Strong project management and organizational skills, with a keen eye for detail.
A curiosity to learn new things and a desire to work with AI tools.

We offer you:

Diverse and interesting international projects
In addition to extended occupational health services, health insurance
Epassi -benefit and active hobby activities
Hybrid, global working model

More information about the position:

Please submit your application and CV via hr.finland(at)elematic.com, by the 15th of February.

We look forward to seeing your authentic personality in your application. This is a hands-on role, and as a small but energetic international team, we encourage you to apply even if you don’t meet all the listed qualifications.

For any inquiries regarding the position, please contact the hiring manager: Laura Hinkkanen, Head of Global Marketing & Communications Email: laura.hinkkanen(at)elematic.com.

Feel free to ask your questions via email. By phone, you can reach Laura on Friday, January 30th, from 14:00 to 15:00 or on Friday, February 6th, from 13:00 to 14:00 at +358 50 397 3810.

This position is located Toijala, Akaa, which is easily accessible by train or car. We promote a flexible work environment, while also expecting collaboration and in-person meetings with colleagues in Toijala.

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About us:

Elematic is the global leader in innovative precast concrete production technology, solutions, and services. We help our clients improve their profitability, efficiency, and sustainability in the construction industry. Our solutions have enabled hundreds of thousands of building projects in over 100 countries.

We work based on our core values: customer is our priority, we keep our promises, we collaborate openly and effectively, and we dare to renew. We encourage continuous learning and development while providing opportunities for international growth.