initializePlayer: function(flvsource) {
	$('flashvideo-440').dispose();
	var myNewPlayer = new Element('div', {id: 'flashvideo-440'});
	myNewPlayer.inject($('elemPlayerView'));
	
	flowplayer('flashvideo-440', { 'src' : '/cm-static/flowplayer/flowplayer.crasman-3.0.7.swf', 'width' : 440, 'height' : 257, 'wmode' : 'transparent' },
  {
      key : '611ea80cbd6d0422818',
      playlist : [ 
        {
          url : flvsource,
          name : '',
          scaling : 'fit',
          autoPlay : true
        }
      ],
      play: { opacity: 0 },
      canvas: {
        backgroundGradient : 'low'
      },
      plugins: {
        audio: { url : '/cm-static/flowplayer/flowplayer.audio-3.0.4.swf' },
        controls: {
          autoHide: 'never',
          fullscreen : false,
          stop : false,
          play : true,
          scrubber : true,
          volume : true,
          mute : true,
          playlist : true,
          backgroundGradient : 'low'
        },
        logo: null
      },
      onLoad: function() {
        this.setVolume(50);
      }
  }
);
	
};